American art director and graphic designer Paul Rand, revered for his corporate logos of IBM and UPS (among others), once said, “Design is simple, that’s why it’s so complicated.” With his work, Rand also showed the world that good design is good business, enabling an entirely visionary way of selling products and services.
https://medium.com/@jessicamalone/business-by-design-why-design-is-a-big-deal-in-commerce-f04da94c8596
No comments:
Post a Comment