It is no doubt that the soul of advertising and branding is creativity. It is what gives life and sense to messages regarding the products and services that might otherwise be very insignificant or boring in the minds and hearts of the target audience. Today, more and more companies are hiring a creative advertising agency in order to design and develop attention-grabbing ads and campaigns.
http://sotechymarie.jimdo.com/2014/09/29/ad-agencies-in-dubai-emphasized-the-role-of-creativity-in-advertising/
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